Friday, December 19, 2003

Google vs Marketing Rights of the TIE's

As an individual small business marketer that must compete head to head with Giant Branded Corporations, INC. in the local marketplace as well as the internet market place, we should not be penalized by a third party indexer search business’s decision arbitrarily penalize us based on GBC, Inc.’s bankrolling the current government. The internet was formed by the agreement of taxpayers and their representatives. The media was created first for defense of the nation and must now be used to defend the marketplace currently totally controlled through GBC Inc. Mega capital intensive rulers that wield an iron fist against the small business community that employs 65% of the American population.

Small businesses are lucky to reach a ten million dollar annual gross – GBC Inc. couldn’t buy the executive cars for that. Certainly not the vacations or the golden parachutes of ENRON’s finest fleecers of America’s taxpayer. We’re the little guys. We carry the brunt of the day to day economic burden of supporting America. As small businesses we don’t control the laws that benefit GBC Inc. The major contributors like Ken Lay and ENRON who paid Bush’s way into office by almost bankrupting California’s energy market as they created their protype of destruction on the general backwoods mentality of the ordinary everyday Texan. They had already learned the brutishness of the GW style. The rest of the country has had the past three years to figure it out. Clinton only had sexual scandals to fill his day. GW has to take care of spending the billions as a loser CEO (again) and "get out of Dodge" as soon as the task is done. Texans already knew what lack of wisdom and restraint cost them in the past ten years. They went from and eight billion dollar surplus to a 10 billion dollar deficit by the time GW fled for his next appointment. His enlightened style of leadership over the past ten years had already been spent while the citizens get to pay the debt created by partisan politics. This style of rape and pillage doesn't much matter to one who will be long gone as CEO of America before anyone catches on. It always worked in the past.

But what is available today in the new millennium is a new info structure allowing the little guy to float in the sea of the Giant Branded Corporations, Inc. (GBC,Inc.) as this author calls it. Apparently it was alright when franchises buried local businessmen in their neighborhoods when the franchisers took up valuable neighborhood resources like most of the retail rental space. In the process of making the invasion, rental space jumped significantly in the modern urban centers. New and old GBC, Inc. entered the neighborhoods of America. Good bye Mom and Pop anything. To compete you must be a GBC, Inc. or be nothing at all.

This is the attitude companies like Google are applying cross the board in their approach to directing traffic on the internet. They are asking the questions and delivering the information based on what they believe is correct. Naturally their point of view is that "bigger is better." They want to get into the GBC, Inc. business and their brand is big. In reality, smaller is better for management of small business, while actively making the market place bigger using innovative technology now affordable to the small business arena.


I take some clues from Benjamin Franklin and William Blake to get some ideas of what to do now. The independent entrepreneur’s (TIES) appear like privateers in the internet sea. In psyberspace the individual is allowed to appear virtually in a market place that fills the entire planet. Learn the new market place and make the new rules. Unfortunately the GBC, Inc. guys always get a head start since they already purchased the team. The internet allows an individual entrepreneur a degree of independence to duck and weave through the the bloated ranks of giant pig iron using affordable modern technology that gives them the edge.

The TIEs know you have to pay with your own money to get through your spread sheet. GBC, Inc. businesses don’t much care about that approach to business. It is not by accident America got plunged into ten times the national debt Clinton carried into the Bush appointment by the previous Bush appointees of the father for the Supreme Court. Companies like ENRON aggressively skimmed the working American’s money who wanted to make money on the stock market too and were guaranteed secrecy so the taxpayer will never find out what went on behind closed doors. This stuff makes Watergate look like a hic cup. Modern giants need a reason to spend your money. Make the taxpayers believe they must take on their next burden or they will not survive.

Many men like the founders of Google, come from bright young folks that are forgetting what makes America the wonderful place it is. Like privateer’s on the ocean, the home of the independent entrepreneurial spirit has been transferred from the congressional military industrial complex that charged full steam ahead since the Reagan Bush (ragged bush) to this wacky era of GW Bush’s faux economy. Just how many billions of dollars do you feel you have to burn as the CEO of America. Every bankrupt company this lad got his hands on quickly went down the tubes. How can America fare any better than any of his previous failures. And they called Ronnie teflon. At least the GW Bush is consistent in his talents or lack of. The corporating of Amerika is happening as we speak. We have already heard the new world order, except it sounds like the new world disorder.

Saturday, August 23, 2003

Forward

it is what it is
you are what it
there are no mistakes .... tom robbins Villa Incognito 2003